Landing Page

One-page is also called a funnel site, because its task is to force the user to perform the desired action: buy products, sign up for a course, etc. That is, a landing page should tell about a product or service, arouse interest and desire to make a purchase.

Effective capture pages have a logical structure:

• a cap with a slogan or clickable phone number;
• unique selling proposition on the first screen;
• customer benefits;
• high-quality photos and video of the goods;
• reviews;
• feedback form;
• Target call button;
• footer with contacts, buttons of social networks.
• The secret of the popularity and success of the Landing Page lies in one target action (preferably with a single product). Pointedness is a guarantee of high conversion!